Whoever told Crust (thanks, Blu) that the taped up library-bound glasses with the Coke can cap chain was the look to shoot for to plug the new album is probably on Usher's pay roll.

It seems like his camp is unfamiliar with the phrase 'trying too hard.' So far that approach to marketing has done wonders to build anticipation for his sophomore release, Exclusive.

Check out the debut of his second single on the Hot 100.

-- 100 CHRIS BROWN FEATURI KISS KISS

Zoom. Look at it go.

I know I make fun of the kid, but I don't want him to flop. I get the feeling he'd back flip a couple of times out of anger then cry if his career tanked like Bow Wow's. That's no good. But, I'd advise him to give DMC his hat and frames back and let Shock G keep the title of goofiest artist alive if he's looking into making a successful transition from teen act to adult artist.

Labels: swagger jacker